Nå er første del av Pre Fall kolleksjonen til suksessmerket Ganni her! Kolleksjonen har fått navnet “Culture Clash” og her ser du hvorfor:
“Growing up in the countryside, I wanted to be anywhere else, living in Copenhagen or a city someplace. We were so isolated. I had a strong sense of what I wanted to wear, but you wouldn’t call it fashion exactly. I bought all my clothes in thrift stores and I had no idea that there was this job of fashion designer. Then when I was 14 I went to Liverpool to stay with my sister at the university. Imagine it, I was this naïve country girl who’d never left Denmark stepping into Britpop mania. In Liverpool I heard bands like Pulp and Elastica for the first time. I discovered punk and stayed out dancing… the whole world cracked open. With Pre-Fall I think there is that duality in the collection. You have the innocent country girl and something darker and messier.“
— Ditte Reffstrup, Creative Director, GANNI
Ganni’s creative director Ditte Reffstrup grew up in Hirtshals, a sleepy foggy fishing town on the northern tip of Denmark. With Pre-Fall 2019 she remembers the moment in the mid-Nineties, at the height of Britpop when she visited her sister in Liverpool, England. The collection takes inspiration from the mixtape cool of that era: art school meets glam rock with a sporty tomboy-ish cool.
New for Pre-Fall, Ditte expands Ganni’s attitude of the clothes, adding a certain sexiness. This season #Gannigirls may decide to bare a little more flesh. Shirts are shrunken, worn tighter. The new mood comes across in the collection’s see-through tiger print blouse and a shiny slip dress in dark brooding florals. It’s all done with Ditte’s sense of contrast.
You can see the art school influence in the collection’s sweaters. Ditte brings new interpretations to Ganni knitwear, exploring offbeat colour combinations and eye-popping electric shades. A rainbow striped sweater in the softest cashmere features trinket-like crystal flower buttons on the shoulder – a little throwback to her thrift store shopping days in Hirtshals: “You know, the older I get, the more I feel that it was a good thing being a kid in the middle of nowhere. I think it made me not afraid to be different, to follow my instincts.”
